Perseverance

Perseverance

by Chris King

I woke to the buzz of my alarm clock and reluctantly peered out into the cold darkness. It was 4am at base camp on Mt.Shasta: Elevation—10,396 feet. The temperature was below freezing, and the last thing I wanted to do was trade the warmth of my down sleeping bag for the frozen tundra waiting outside, but something pulled at me.

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dish

Yoga Niche Side Dish

by Stefanie Marlis

One of our pet obsessions at Yoga Business Revolution is niche marketing. And there’s a reason for that. When you find your niche, you’llattract a select audience you truly resonate with—because they love what you love—and that’s a reward in itself.

“Market to a specific group of people with everything you do—your special events, workshops, online programs, classes and blogs,” advises Chris King,“and you’ll build the perfect community.”As the founder of Yoga Business Revolution, Chris knows what he’s talking about.

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dillema

The Yoga Teacher’s Dilemma

by Stefanie Marlis

You’ve decided to make your passion your career. Not for the money, no doubt, but because yoga changed your life, and you want to share it with everyone. The thing is that if you practice yoga on the mat (hatha yoga) with any consistency, you naturally assimilate some of the spiritual underpinnings of all yoga’s branches. And, spirituality and money don’t mix, right? Therein lies the yoga teacher’s dilemma: how can you dedicate yourself to a discipline whose fundamental precepts put spirituality first and discourage material yearnings.

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